Raymond Savignac, commonly known as Savignac, was a celebrated French poster artist. He was born on November 6, 1907, in Paris, and died on October 31, 2002, in Trouville-sur-Mer (Calvados), at the age of 94. He created countless advertising posters that are now part of France's cultural heritage.

His works are characterized by simplicity, effectiveness, and a touch of humor, created entirely by hand, even in typography. Formal rhetoric is repeated throughout his work: simple figures on almost empty backgrounds. Large patches of flat colors, influenced by Fauvism, even the figures, human or otherwise, he designed have improbable colors: reds, blues, oranges, and so on. His works also feature a good dose of surrealism, in the style of René Magritte. A self-taught artist, he began his career as a poster artist in 1935 at the Alliance Graphique under the tutelage of Cassandre. But it wasn't until 1949 that he achieved great success thanks to a famous advertising campaign for Monsavon au lait soaps.

He worked for major French companies, including Air France, Perrier, Vichy, Bic, and Citroën, among others.

In Truoville-sur-Mer (Calvados), where he retired in 1979, the Montebello Museum has dedicated a special, permanently open room to him, consisting of 350 posters, 40 spoken letters, 12 models, and 12 lithographs. There is also a promenade near the beach dedicated to him, where you can admire some of the posters he created.

Source: wikipedia.org